Industry

Gen Z have established a template for a new era of small business that embraces social media from day one. It's reconfiguring the small business tech stack into a constellation of platforms, tools, and links that work together in an often ad hoc manner. No longer the star of the show, the website now acts as a wormhole connecting these various spheres of communication and commerce.

Bailey Norton is a Los Angeles comedian who creates viral content on TikTok. In her spare time, she also hosts a podcast and runs an art business called Naughty Bits Designs!

Angelina was a full-time high school teacher in Los Angeles, and now she is a full-time content creator after her TikTok videos of renovating her new home went viral.

To make a compelling influencer media kit, use data that proves you can deliver results. Use this and a few more tips to create a professional-level media kit.

Charli D’Amelio’s net worth has skyrocketed as the TikTok star gained more brand partnerships, commercials, and a reality show. Here’s where her finances are at.

Deciding on influencer pricing means taking a close look at the value you provide to brands and the potential partnerships you’d like to gain.

Digital downloads have an edge over mailings. But what products should you create, and how do you set up a successful shop? Find those answers and more.

To figure out how to go viral on Instagram, follow these seven tips. Hint: You can directly reach out to social media news outlets for a chance to be featured.

You don’t need lots of followers to be a UGC creator, but you do need to show brands you can make the type of content they need. Here’s how to do that.

One way to go viral is to match viral hashtags on TikTok with your videos. Get started with these trending hashtags, plus tips on how to use them strategically.

Wrap up your year of videos by using trending TikTok sounds that’ll show viewers you’re part of the conversation. Start with these 14 sounds and songs.

Check out these trending TikTok sounds and songs to pick a song for your last iced coffee video of the season, inspire your next couples’ videos, and beyond.

To get new eyes on your channel, try one of these popular YouTube challenges. Plus, we have some tips to make your content shine.

Using the right Instagram filters can make your content more sophisticated and in line with your brand. Here’s how to use these nine popular filters.

The Instagram Reels algorithm works a little differently than other Instagram algorithms, but it carries so much importance. Here’s what you need to know.

How many views do you need on TikTok to make money? That depends — while the Creator Fund has a clear benchmark for views, other monetization streams may not.

These 10 TikTok challenges offer a fun way to liven up your content. Plus, the trends are early enough to give your videos a chance at being seen.

Learn which songs are just picking up views to how to make videos for the ones you see on the for you page. Watch for these 13 trending TikTok sounds and songs.

Of course, if you want to learn how to become a TikTok influencer, you need killer content. But how do you turn views into cash? Use these tools to your advantage.

With a new month comes new trends. If you’re looking for an extra engagement boost, these 21 trending reels songs will make your content a hit this fall.

As you learn how to find trending songs on TikTok, you’ll see how to use TikTok accounts, Spotify, the For You page, and beyond to find out what’s hot right now.

A social media platform’s creator fund helps encourage creators to produce excellent content. Learn how each fund works so you can decide which is best for you.

The Pinterest Creator Fund offers educational and financial support to select, eligible creators from underrepresented communities. Here’s how to apply.

The TikTok Creator Fund offers eligible creators money for their content. However, the fund shouldn’t be the only way you earn money on the platform.

The Facebook creator fund offers influencers at Facebook and Instagram rewards for hitting certain milestones. Here’s how to know if you’re eligible.

Instagram Story ideas can help you find ways to keep creating. From follower shoutouts to sneak peaks, these 11 ideas will keep your followers watching.

Instead of spending hours looking up the top trending TikTok sounds, read this guide to see what songs are hot and how to use them in your videos.

These 23 trending Reels songs work with a ton of video types. See how content creators are using music from Bruno Mars to Beyoncé and beyond.

If you’re wondering how to monetize your Instagram, the platform is rolling out several features to help. Here are five ways to earn more on Instagram.

The TikTok algorithm updates are mysterious, but we have general pointers about how it ranks content. Use these seven tips to set up your posts for success.

Trending Reels songs are constantly changing, and it’s hard to tell what’s in and what’s out. These 42 songs and sounds are trending for August 2022.

As you learn how to increase Instagram engagement, you’ll find out what content resonates with your audience, how to find followers, and the best strategies for hashtags.

When it comes to social media bio link tools, there are many Linktree alternatives. Let’s compare and contrast some of the top options.

To get a TikTok sponsorship, start with the basics — killer content posted regularly. Doing that plus these four tips can help you start finding brand deals.

If you need to know how to get more followers on TikTok, get to know your audience. Then, look at these tips for optimizing your hashtag game and beyond.

The secret to how to get sponsored on Instagram involves finding your niche, posting amazing content, and following these tips on outreach and app features.

Looking for the perfect audio to use for your Instagram Reels? Check out our list of the top trending reels songs in 2022.

To become a brand ambassador, you need to connect with the right companies, be consistently active on social media, and more. Check out these 12 key steps.

To get more views on TikTok, you need to know how to get on the FYP. These five tips can help you make sure you set up each video for success.

Learning how to get more views on TikTok doesn’t have to be difficult. To get started, know your audience and be consistent. Follow these tips for optimizing your content.

The best time to post on Instagram Reels depends on where your followers are. Follow these four steps to discover what posting times can bring you more results.

Wondering how to add a link to your TikTok bio? The platform doesn’t make it easy — you’ll need to switch to a Business account. This step-by-step tutorial can help.

To find out when to post on TikTok, start with general data about user behavior. Then, follow these four steps to find out when your audience is on the platform.

It takes time and research to find the best influencer marketing tools, given the number of apps and platforms. This guide to our five top choices can help.

It’s no surprise recent updates to Instagram’s Algorithm are quick, engaging Reels. Here’s Hype’s guide to creating your first “algo-approved” Instagram Reel.

Today we are joined by Hannah Hutson. She’s a model. She’s a Twitch streaming partner. She makes YouTube videos. She’s also a creator across all platforms.

Today, I’m speaking with Marina Mogilko, from LinguaTrip. She is the first creator ever to receive a direct investment. Marina received an upfront payment of a million and a half dollars in an exchange for 5% of her revenue over the next 30 years.

In this episode I talk with Mone and his good friend, Skoon, about going viral on TikTok. We talk about what musicians aren’t doing on TikTok that prompted Mone to take things to the next level. We also talk about his daily routine and how many hours he puts in each day, and much more.

I talk with Ishveen Jolly about how athletes take a platform approach as influencers. We talk about her history as a sports agent, and some of the emerging opportunities with cryptocurrency. We also discuss web 3.0 in the world of sports and sports sponsorship, and much more.

Reid and I talk about what he’s excited about for creators in 2022, and also what he’s learned from his previous failures. We talk about the challenges of growing and monetizing an audience. Reid also shares how to find your niche as a creator, how to connect with your community, and much more.

On today’s show, Dan shares the global influence of hip hop as a business force. We talk about digital communities, DAOs, and NFTs. We also talk about how artists and creators are able to own and capitalize on their creations more than ever, and much more.

Daniel Kang is the co-founder of Flowbo. Flowbo helps busy creators get paid faster so they can focus their time and energy on creating. Creators spend less time chasing down invoice payments and worrying about paying their bills, leaving them with more time to make great products and services.

In today’s episode, Steph and I talk about the future of work, the concept of liquid employment, and what it’s like being a digital nomad. Steph shares what she believes are the most important skills to have in the digital economy, and talks about her podcast and book. We also talk about what will happen next after the COVID-induced shift to remote work, and much more.

In this episode of the Creator Business Show, Rebecca and I talk about how she went from being a college dropout with three young children to a successful career as a premier attorney and successful content creator. We talk about how to deal with the toxic narcissists in your life, growing a YouTube audience, how to help others achieve success, and much more.

Today on the show, I’m joined by my friend and colleague, Ed Zitron. Ed is the founder and CEO of EZPR, a top-ranked PR firm whose clients include SK Global, Nature Publishing, Altwork, Lily Robotics, Target and Plantronics.

Lesley Sim is the co-founder of Newsletter Glue. Newsletter Glue makes it easy to publish and deliver your newsletter right from your blog post. It’s a great way to save a lot of time editing and formatting your newsletter.

Louis Nicholls is Co-Founder of SparkLoop. SparkLoop makes it easy to grow your audience by word of mouth. SparkLoop’s email referral program is easy to set up, and gets amazing results. Sparkloop lets you focus on creating great content for your audience.

Zamaan Abbas, (AKA) DJ Complexion, has been deejaying for nearly 20 years. His SoundCloud podcast, The Future Beats Show, has over 55,000 followers. He's worked with School Boy Q, A$AP Rocky, Jorja Smith, and other notable artists. He also runs Future Wave with Complexion, on BBC Radio.

Josh Spector is a consultant, newsletter publisher, and creator. Josh shows other creators how to identify their audience, and helps them monetize their content. He also helps creators develop social media strategies, grow their newsletter, and build businesses around their creative work.

Ned Berke is VP of Audience Strategy at BlueLena. Founded in 2020 to support community-based alternative news and emerging digital media, BlueLena builds long-term reader revenue models, and enhances audience management by sharing world-class technology and expertise with their customers.

Packy McCormick writes about business strategy, community, tech, and real estate. Packy’s popular newsletter Not Boring is a bi-weekly publication that covers business and business strategy.

Josh Kaplan is the Co-founder and CEO of Smooth Ops. Smooth Ops is dedicated to helping content creators operate and scale their businesses. Josh is also co-founder of Thinking Is Cool, a media production company.

There’s a new breed of creators today. The largest ones are shaping a new type of small business, led by visionary Internet entrepreneurs, monetizing audiences online through a mix of content, product, service, and community.