Still from the film Everything Everywhere All At Once
The Multiverse Future of Small Business

Gen Z have established a template for a new era of small business that embraces social media from day one. It's reconfiguring the small business tech stack into a constellation of platforms, tools, and links that work together in an often ad hoc manner. No longer the star of the show, the website now acts as a wormhole connecting these various spheres of communication and commerce.

Creator Spotlight: Bailey Norton

Bailey Norton is a Los Angeles comedian who creates viral content on TikTok. In her spare time, she also hosts a podcast and runs an art business called Naughty Bits Designs!

Creator Spotlight: Angelina and Skyler

Angelina was a full-time high school teacher in Los Angeles, and now she is a full-time content creator after her TikTok videos of renovating her new home went viral.

Influencer media kit: influencer using a laptop
Key Elements of an Influencer Media Kit That Brands Will Love

To make a compelling influencer media kit, use data that proves you can deliver results. Use this and a few more tips to create a professional-level media kit.

Charli D'Amelio's Net Worth: How the 18-Year-Old Built Her Fortune

Charli D’Amelio’s net worth has skyrocketed as the TikTok star gained more brand partnerships, commercials, and a reality show. Here’s where her finances are at.

The 5 Factors That Affect Influencer Pricing

Deciding on influencer pricing means taking a close look at the value you provide to brands and the potential partnerships you’d like to gain.

Sell Digital Downloads on Etsy in 7 Simple Steps

Digital downloads have an edge over mailings. But what products should you create, and how do you set up a successful shop? Find those answers and more.

Learn How to Go Viral On Instagram With These 7 Hacks

To figure out how to go viral on Instagram, follow these seven tips. Hint: You can directly reach out to social media news outlets for a chance to be featured.

UGC creator: content creator holding a small notebook while looking at a laptop
Follow These 5 Steps to Become a UGC Creator

You don’t need lots of followers to be a UGC creator, but you do need to show brands you can make the type of content they need. Here’s how to do that.

Viral hashtags on TikTok: man happily using his phone at home
43 Viral Hashtags on TikTok to Boost Your Views

One way to go viral is to match viral hashtags on TikTok with your videos. Get started with these trending hashtags, plus tips on how to use them strategically.

Trending TikTok sounds: group of dancers dancing
Top Trending TikTok Sounds Right Now (December 2022)

Wrap up your year of videos by using trending TikTok sounds that’ll show viewers you’re part of the conversation. Start with these 14 sounds and songs.

Trending TikTok sounds: person wearing a blue tank top
Trending TikTok Sounds and Songs to Use in November 2022

Check out these trending TikTok sounds and songs to pick a song for your last iced coffee video of the season, inspire your next couples’ videos, and beyond.

Youtube challenges: person using a laptop at a beach
27 Popular YouTube Challenges to Inspire Your Content

To get new eyes on your channel, try one of these popular YouTube challenges. Plus, we have some tips to make your content shine.

Person taking a picture at the beach
9 Trending Instagram Filters for October 2022

Using the right Instagram filters can make your content more sophisticated and in line with your brand. Here’s how to use these nine popular filters.

Instagram Reels algorithm: woman using a phone
What Is the Instagram Reels Algorithm, and How Can It Shape Your Content?

The Instagram Reels algorithm works a little differently than other Instagram algorithms, but it carries so much importance. Here’s what you need to know.

How many views on TikTok to make money: woman using a phone
How Many Views Do You Need on TikTok to Make Money?

How many views do you need on TikTok to make money? That depends — while the Creator Fund has a clear benchmark for views, other monetization streams may not.

Tik Tok challenges: girl wearing big star sunglasses
Try These 10 Trending TikTok Challenges to Level Up Your Views

These 10 TikTok challenges offer a fun way to liven up your content. Plus, the trends are early enough to give your videos a chance at being seen.

Trending TikTok sounds: collage of people dancing
13 Trending TikTok Sounds and Songs to Boost Your Views This October

Learn which songs are just picking up views to how to make videos for the ones you see on the for you page. Watch for these 13 trending TikTok sounds and songs.

How to become a TikTok influencer: woman setting up her phone
How to Become a TikTok Influencer and Get Paid for Content

Of course, if you want to learn how to become a TikTok influencer, you need killer content. But how do you turn views into cash? Use these tools to your advantage.

Trending Reels songs: woman smiling and taking a selfie
Try These 21 Trending Reels Songs in October 2022

With a new month comes new trends. If you’re looking for an extra engagement boost, these 21 trending reels songs will make your content a hit this fall.

How to find trending sounds on TikTok: group of people listening to music using headphones
8 Tips for How to Find Trending Sounds on TikTok

As you learn how to find trending songs on TikTok, you’ll see how to use TikTok accounts, Spotify, the For You page, and beyond to find out what’s hot right now.

Creator fund: content creator drawing on a notebook
5 Popular Creator Funds You Can Join Right Now

A social media platform’s creator fund helps encourage creators to produce excellent content. Learn how each fund works so you can decide which is best for you.

Pinterest creator fund: woman showing her phone to her friend
Pinterest Creator Fund 101: The Essential Guide

The Pinterest Creator Fund offers educational and financial support to select, eligible creators from underrepresented communities. Here’s how to apply.

TikTok creator fund: family happily recording a video of themselves dancing at home
What Should You Expect From the TikTok Creator Fund?

The TikTok Creator Fund offers eligible creators money for their content. However, the fund shouldn’t be the only way you earn money on the platform.

Facebook creator fund: content creator wearing headphones and using a mic
Can You Make Money With the Facebook Creator Fund?

The Facebook creator fund offers influencers at Facebook and Instagram rewards for hitting certain milestones. Here’s how to know if you’re eligible.

Instagram story ideas: couple watching something on a tablet
11 Instagram Story Ideas to Keep Your Content Fresh

Instagram Story ideas can help you find ways to keep creating. From follower shoutouts to sneak peaks, these 11 ideas will keep your followers watching.

Trending TikTok sounds: man wearing earphones while walking
12 Top Trending TikTok Sounds for September 2022

Instead of spending hours looking up the top trending TikTok sounds, read this guide to see what songs are hot and how to use them in your videos.

Trending Reels songs September: influencer recording a video of herself
23 Trending Reels Songs to Boost Your IG Feed This September

These 23 trending Reels songs work with a ton of video types. See how content creators are using music from Bruno Mars to Beyoncé and beyond.

How to monetize Instagram: woman using a laptop
How to Monetize Instagram: 5 Ways to Earn More From Posts

If you’re wondering how to monetize your Instagram, the platform is rolling out several features to help. Here are five ways to earn more on Instagram.

TikTok algorithm update: woman using her phone
7 Ways to Make the TikTok Algorithm Work for Your Posts

The TikTok algorithm updates are mysterious, but we have general pointers about how it ranks content. Use these seven tips to set up your posts for success.

Women searching for trending Reels songs on Instagram
42 Top Trending Reels Songs and Sounds in August 2022

Trending Reels songs are constantly changing, and it’s hard to tell what’s in and what’s out. These 42 songs and sounds are trending for August 2022.

How to increase Instagram engagement: person looking through photos using a phone
How to Increase Instagram Engagement as a Creator

As you learn how to increase Instagram engagement, you’ll find out what content resonates with your audience, how to find followers, and the best strategies for hashtags.

Linktree alternatives: woman looking at a credit card and holding a phone
9 Linktree Alternatives to Get More Value From Your Link-in-Bio

When it comes to social media bio link tools, there are many Linktree alternatives. Let’s compare and contrast some of the top options.

TikTok sponsorship: person taking photos of a man
How TikTok Sponsorships Work and 5 Tips to Finding Them

To get a TikTok sponsorship, start with the basics — killer content posted regularly. Doing that plus these four tips can help you start finding brand deals.

How to get more followers on TikTok: two women wearing glasses and posing
How to Get More Followers on TikTok: Your Ultimate Guide

If you need to know how to get more followers on TikTok, get to know your audience. Then, look at these tips for optimizing your hashtag game and beyond.

How to get sponsored on Instagram: person looking through photos on her phone
Earn Cash for Clout: How to Get Sponsored on Instagram

The secret to how to get sponsored on Instagram involves finding your niche, posting amazing content, and following these tips on outreach and app features.

Trending reels songs: woman dancing
Current Trending Reels Songs and Sounds in July 2022

Looking for the perfect audio to use for your Instagram Reels? Check out our list of the top trending reels songs in 2022.

How to Become a Brand Ambassador in 12 Key Steps

To become a brand ambassador, you need to connect with the right companies, be consistently active on social media, and more. Check out these 12 key steps.

How to get on the FYP: person recording a TikTok dance using her phone
How to Get on the FYP: A TikTok Guide

To get more views on TikTok, you need to know how to get on the FYP. These five tips can help you make sure you set up each video for success.

How to get more views on TikTok: person taking a photo of another person using their phone
How to Get More Views on TikTok: Use These 9 Hacks

Learning how to get more views on TikTok doesn’t have to be difficult. To get started, know your audience and be consistent. Follow these tips for optimizing your content.

Best time to post on Instagram Reels: person using a phone
The Best Time to Post on Instagram Reels to Boost Views in 2022

The best time to post on Instagram Reels depends on where your followers are. Follow these four steps to discover what posting times can bring you more results.

Woman researching how to add link to TikTok bio on her phone
How to Add a Link to Your TikTok Bio in 3 Simple Steps

Wondering how to add a link to your TikTok bio? The platform doesn’t make it easy — you’ll need to switch to a Business account. This step-by-step tutorial can help.

Women recording TikTok dance
How to Find Out When to Post on TikTok for Peak Engagement

To find out when to post on TikTok, start with general data about user behavior. Then, follow these four steps to find out when your audience is on the platform.

Woman typing on her smartphone
5 Must-Have Influencer Marketing Tools for 2022

It takes time and research to find the best influencer marketing tools, given the number of apps and platforms. This guide to our five top choices can help.

how to create an Instagram Reel
How To Create Reels on Instagram

It’s no surprise recent updates to Instagram’s Algorithm are quick, engaging Reels. Here’s Hype’s guide to creating your first “algo-approved” Instagram Reel.

Hannah Hutson Podcast
Episode 019: Hannah Hutson - Tips, Advice, & Lessons Learned From a First-Year Creator

Today we are joined by Hannah Hutson. She’s a model. She’s a Twitch streaming partner. She makes YouTube videos. She’s also a creator across all platforms.

Marina Mogilko Pico Podcast
Episode 018: Marina Mogilko - Landing a Seven Figure Investment in Your Creator Business

Today, I’m speaking with Marina Mogilko, from LinguaTrip. She is the first creator ever to receive a direct investment. Marina received an upfront payment of a million and a half dollars in an exchange for 5% of her revenue over the next 30 years.

Mone On Da Beat Podcast
Episode 017: Mone On Da Beat - Using TikTok To Create a Thriving Creator Business

In this episode I talk with Mone and his good friend, Skoon, about going viral on TikTok. We talk about what musicians aren’t doing on TikTok that prompted Mone to take things to the next level. We also talk about his daily routine and how many hours he puts in each day, and much more.

Ishveen Jolly - Podcast
Episode 016: Ishveen Jolly - How Professional Athletes Are Leveraging the Creator Economy

I talk with Ishveen Jolly about how athletes take a platform approach as influencers. We talk about her history as a sports agent, and some of the emerging opportunities with cryptocurrency. We also discuss web 3.0 in the world of sports and sports sponsorship, and much more.

Reid DeRamus Podcast
Episode 015: Reid DeRamus - Get More Paid Subscribers and Reduce Churn

Reid and I talk about what he’s excited about for creators in 2022, and also what he’s learned from his previous failures. We talk about the challenges of growing and monetizing an audience. Reid also shares how to find your niche as a creator, how to connect with your community, and much more.

Dan Runcie Podcast
Episode 014: Dan Runcie - Discovering Untapped Markets for Your Newsletter

On today’s show, Dan shares the global influence of hip hop as a business force. We talk about digital communities, DAOs, and NFTs. We also talk about how artists and creators are able to own and capitalize on their creations more than ever, and much more.

Daniel Kang Podcast
Episode 013: Daniel Kang - Finding Your Niche and Growing Your Business

Daniel Kang is the co-founder of Flowbo. Flowbo helps busy creators get paid faster so they can focus their time and energy on creating. Creators spend less time chasing down invoice payments and worrying about paying their bills, leaving them with more time to make great products and services.

Steph Smith Podcast
Episode 012: Steph Smith - Maximizing Your Income in the Digital Economy

In today’s episode, Steph and I talk about the future of work, the concept of liquid employment, and what it’s like being a digital nomad. Steph shares what she believes are the most important skills to have in the digital economy, and talks about her podcast and book. We also talk about what will happen next after the COVID-induced shift to remote work, and much more.

Episode 011: Rebecca Zung - Grow Your YouTube Channel Without Ads

In this episode of the Creator Business Show, Rebecca and I talk about how she went from being a college dropout with three young children to a successful career as a premier attorney and successful content creator. We talk about how to deal with the toxic narcissists in your life, growing a YouTube audience, how to help others achieve success, and much more.

Ed Zitron
Episode 010: Ed Zitron - Writing and Publishing Tips for Getting More Sales

Today on the show, I’m joined by my friend and colleague, Ed Zitron. Ed is the founder and CEO of EZPR, a top-ranked PR firm whose clients include SK Global, Nature Publishing, Altwork, Lily Robotics, Target and Plantronics.

Lesley Sim
Episode 009: Lesley Sim - Publishing Your Newsletter on Easy Mode

Lesley Sim is the co-founder of Newsletter Glue. Newsletter Glue makes it easy to publish and deliver your newsletter right from your blog post. It’s a great way to save a lot of time editing and formatting your newsletter.

Episode 008: Louis Nicholls - Waste Less Time, Get More Subscribers, and Boost Revenue

Louis Nicholls is Co-Founder of SparkLoop. SparkLoop makes it easy to grow your audience by word of mouth. SparkLoop’s email referral program is easy to set up, and gets amazing results. Sparkloop lets you focus on creating great content for your audience.

Episode 007: Zamaan Abbass - Overcoming Obstacles as a Creator

Zamaan Abbas, (AKA) DJ Complexion, has been deejaying for nearly 20 years. His SoundCloud podcast, The Future Beats Show, has over 55,000 followers. He's worked with School Boy Q, A$AP Rocky, Jorja Smith, and other notable artists. He also runs Future Wave with Complexion, on BBC Radio.

Episode 006: Josh Spector - Creating, Promoting, and Monetizing Your Content

Josh Spector is a consultant, newsletter publisher, and creator. Josh shows other creators how to identify their audience, and helps them monetize their content. He also helps creators develop social media strategies, grow their newsletter, and build businesses around their creative work.

Episode 005: Ned Berke - Growing Your Local Independent News Publication

Ned Berke is VP of Audience Strategy at BlueLena. Founded in 2020 to support community-based alternative news and emerging digital media, BlueLena builds long-term reader revenue models, and enhances audience management by sharing world-class technology and expertise with their customers.

Episode 002: Packy McCormick - Newsletters, NFTs, and Reaching $1M per Year

Packy McCormick writes about business strategy, community, tech, and real estate. Packy’s popular newsletter Not Boring is a bi-weekly publication that covers business and business strategy.

Episode 001: Josh Kaplan - Using Support Services To Grow and Scale Your Content Business

Josh Kaplan is the Co-founder and CEO of Smooth Ops. Smooth Ops is dedicated to helping content creators operate and scale their businesses. Josh is also co-founder of Thinking Is Cool, a media production company.

The beginning of a new era for creators

There’s a new breed of creators today. The largest ones are shaping a new type of small business, led by visionary Internet entrepreneurs, monetizing audiences online through a mix of content, product, service, and community.