Rebecca Zung has been recognized as the “Best Lawyer in America” by U.S. News & World Report. Her popular YouTube channel shares her secrets for negotiating with high-conflict personalities. Rebecca is an accomplished creator and author. She has grown her creator business into a seven-figure enterprise.

In this episode of the Creator Business Show, Rebecca and I talk about how she went from being a college dropout with three young children to a successful career as a premier attorney and successful content creator. We talk about how to deal with the toxic narcissists in your life, growing a YouTube audience, how to help others achieve success, and much more.

Rebecca Zung is one of the top 1% of attorneys in the US. Her unlikely journey began as a college dropout with three children by the age of 23. After deciding to finish her college degree, Rebecca graduated law school, and now runs a multi-million dollar law firm and a hugely successful creator business.

In this episode, you’ll learn:

• How Rebecca reached 230k subscribers on YouTube
• Rebecca’s proven YouTube content strategy
• Building a YouTube funnel without paying for advertising
• How to grow your email subscriber list
  
  

Links & Resources

• Follow Pico on Twitter
• Pico
• Follow Chikodi on Twitter
• ClickFunnels
• Russell Brunson
• Robert Shapiro
• Zendesk
• ActiveCampaign
• Lynsi Snyder
• In-N-Out Burger
• Tony Robbins
• Coinbase

Rebecca Zung’s Links

• Watch Rebecca on YouTube
• Rebecca’s Instagram
• Follow Rebecca on Twitter
• Rebecca’s on Facebook
• Rebecca’s website
• Rebecca’s Crush My Negotiation worksheet

Transcript

00:00:00 Rebecca:

Nobody’s going to dig deep into whatever you posted a year ago, but you could put up a video on YouTube, and a year later it’s still very relevant. If somebody puts in, “How to negotiate with a narcissist,” and that video posted a year and a half ago pops up, it could still be something that somebody watches. People like to watch video.

00:00:35 Chikodi:

Hello, and welcome to the Creator Business Show. My name is Chikodi Chima, and I am so excited about today’s guest. Rebecca Zung is the Narc Slayer. If you’ve ever seen any of her videos on YouTube, you know that she talks about narcissists and narcissism, how it’s an epidemic, and how you can deal with difficult people in your life powerfully.

Rebecca was a college dropout in her early twenties with three young children. She became an attorney, and today she’s on the way to becoming a hundred million dollar creator. Right now she has multiple teams helping her put up five videos a week. She has courses. She has an online community. She has members. She’s creating a lot of transformation in people’s lives.

Rebecca is an attorney—she’ll give you the whole rundown—but she’s an attorney. She is an unparalleled creator now, and is helping millions of people deal with some of the most difficult and toxic people in their life.

This is a fascinating conversation, and I’m so glad you’re joining us today.

So, without further ado, welcome to another edition of the Creator Business Show.

Rebecca, thank you so much for joining us. Why don’t you take it away?

00:01:53 Rebecca:

Thank you. I don’t know how far back you want me to go, but I graduated second in my class from high school, and then I kind of, I always say sorta got derailed. I’m half Chinese, half German. My dad was a doctor, so I always say I have no fun genes at all. My parents expected a lot from me.

My way of pushing back was, ’m going to drop out of college, get married at 19, and have three kids by the time I’m 22. Right. That’ll show them. Then, at 22, I’m like, maybe they were right. This is actually kind of hard. I have no money, I have two years of college, but what am I doing here?

So, I pulled myself up by my bootstraps. I finished college and I started teaching. I was teaching inner city elementary school in Fort Lauderdale, and then my marriage fell apart, and I’m still in my twenties, but I felt so old at that point. I had lived such a life already at the time.

The University of Miami had a night school, a law school, and here I am divorced with three little kids, and started to go to law school. Luckily, I had a good relationship with my ex-husband, so he would take care of the kids at night. I put myself through law school, met my current husband there, and we’ve been married for 21 years now.

And I have a 19 year old daughter with my, my current husband. And while I was still in law school, I happened to me. And a woman who was also half Chinese who had been divorced and had three kids. And, you know, we had this crazy, like all these things in common and she happened to be one of the top family law attorneys in a country.

And she had this big, massive practice where she was representing all these billionaires and celebrities. And, you know, because in Florida, you know, everybody wants to be a Florida resident. Even if, if. you know, other places, you know, they’re Florida resident have no income tax, right. So, I learned the business of high net worth divorce, which is very different type of practice than regular divorce.

You know, you dealing with estates and business valuations and all this. And so that’s how I kind of came up through the ranks as a, a high net worth divorce attorney. in 2013, I wrote my first book and, you know, by then I’d already had my own practice. You know, the partners that I had been working for had long retired and that kind of started to get me some media attention.

John Gray, who wrote men are from Mars. Women are from Venus, had, you know, given me a testimonial for my book. I was picked up by his publicist. So I started to do some commentating, Celebrity divorces. I started commentating for, you know, TMZ and extra and things like that. And, I started speaking around the country on negotiation, just straight negotiation, and, you know, kind of came up through the ranks as a speaker on negotiation and even was the keynote speaker for the American bar association on negotiation.

And about four years ago, I decided, you know, I think I want to do other things other than just practice loss. So I merged my practice with two other guys and I just decided I want more space. I want to clear the space. I want to spend more time with my daughter. I had a few more years left of high school.

My husband had always wanted to come back to California. So we, we decided to spend more time here in California. I’m still a partner at a firm in Florida, but you know, I don’t really practice anymore. I was, you know, I originate cases, but I don’t Florida resident. I’m a Florida resident, of course. And, you know, I was like, okay, what do I want to do?

So I found myself in, an entrepreneurial situation with a, another woman who turned out to be a covert narcissist. And I had. No idea anything about narcissist? first of all, in my mind, I thought narcissists were all male and I also thought narcissists were all boisterous, loud, big mouth people who filled the room, told everybody how great they were.

I had no idea that there were different kinds of narcissists. this is how little I really knew about narcissist, to be honest with you. Somebody mentioned to me about the word covert narcissist, and at the time we were also my husband and I were also realizing that there was a family member that we were dealing with.

That was also a covert narcissist. And so. This was all kind of coming to light at the same time. And both of them also were a female by the way. And so at that, we started diving into all things narcissism. So my husband and I were like, Just filling our heads with every book, every podcast, every piece of everything we just became like narcissist experts as much as we possibly could.

And, you know, we’re both lawyers. So research was our thing. I mean, as many books and everything that we could possibly get our hands on. Started learning everything we could about narcissism. And I was just absolutely shocked. And I realized that the 20 years that I had been studying about negotiation, I could totally apply to what I was learning about narcissism.

And that was when I realized. Oh, I could actually, you know, talk about this as well. And I was still doing some law practicing at the time, and I started applying it to my law practice and I was starting to see movement in my cases at the same time, you know, because I was taking this sort of sabbatical from my law practice and I was starting to figure out what I was going to do now.

I was diving deep into learning about you, to learning about funnels, learning about digital courses and, you know, trying to figure out my next step. So I started to just do some video. And I did videos on how to negotiate, you know, clothing, color, psychology, and negotiation, how to negotiate a pay raise, and, you know, a couple of those.

And some of those would get like 20 views, 30 views, which were pretty much, I’m pretty sure, like my mom was watching and you know, maybe some of her. Oh, yeah, my mom would probably watch all 20. and maybe some of her friends at church because she would show, oh, look at this. And my mom, my daughter, you know, and then I did one video on how to negotiate with a narcissist and it got like 600 views.

And. Oh, Hmm. Maybe I’m onto something here. So I thought maybe I should do more on that. Maybe other people are dealing with this too. Not just me. And so I thought, I guess I should do a little more content on that. And that was literally, only about a year and a half ago. And now I have. about a million and a half views

00:10:21 Chikodi:

And 230,000 subscribers when I checked last.

Yeah.

00:10:25 Rebecca:

Yeah.

00:10:26 Chikodi:

Okay. So from 20 views to a million and a half years a month, obviously a lot happened, but what do you think? I mean, cause, that is really catching lightning in a bottle. What do you think it was about the subject matter, your particular expertise, and also your, your entrepreneurial drive that made this such a prolific, advancement.

00:10:53 Rebecca:

It is so prevalent. I mean, I believe that there was a narcissism pandemic. I can’t go anywhere now. I mean, with a million and a half views a month, it’s a crazy thing, but I can’t go anywhere without people recognizing me, which is a crazy thing. I mean, I was at an event this weekend, people were coming up to me.

Oh, my gosh. You’re you’re the girl I knew too. I watched you. You changed my life. That happens to me all the time. I was in Costco. This woman recognized me. She told her son to go stand over by the cart. Cause she wanted to just tell me like how much, my videos had helped her. I had a guy recognized me.

Restaurant, he wanted to take a picture with me. I mean, it’s, it’s, it’s humbling. It’s actually so humbling. You know, I always say like, the situation that I went through was absolutely well between the family member and the business partner, both of them were. Absolutely horrible, traumatic and awful. I mean, I can’t tell you how many sleepless nights, how many, how much it made me sick to my stomach, how many?

I felt nauseous and I can’t even tell you how much it made me feel like I, I. Crazy. And it brought back feelings of how I was bullied on the playground. I felt 10 years old again, you know, in some ways, like I had to go back to like this woman, who’s like my business coach. Who’s almost basically like my therapist.

I mean, you know, like I felt, I can’t even tell you how disempowering, it’s almost like shame. I felt shame, you know, awful. I can’t even tell you how awful it was. Am I glad I went through it to have be in this place where I can help all these millions of people? I still am not at the place where I can say, oh yeah, I’m so glad I went through that to be able to help these people.

No, I can’t say that, but. I’m glad that at least I can use that to help all of these people, you know, because at least it wasn’t in vain that I can say.

00:13:17 Chikodi:

Absolutely. So people are coming up to you and restaurants, people are stopping you in Costco. I’m sure you’re getting flooded with comments and emails. I mean, I have so many, I have questions both about the, for the show.

This is about, you know, how to, how did you make this into a business, but then also, you know, What is it? Okay. This is how we’ll transit from what you do to why it matters. But what is it about a narcissist that is different than just a difficult person or someone who’s self centered, someone who’s arrogant.

Why is that so different and why it is, why does that have to be treated so differently?

00:13:54 Rebecca:

Because they have. No conscience. I mean, it doesn’t everybody

00:13:59 Chikodi:

Say that about someone. They don’t like, you know, like, everybody, everybody has had a difficult encounter with somebody, either a teacher or a kid. They went to school at there or something like that.

But, you know, how do you know you’re actually dealing with a.

00:14:15 Rebecca:

Because absolutely everything they do is to take you down to make you small, to make you feel like you’re crazy. I mean, even the smallest things and especially the covert, I mean, it’s absolutely everything and there’s so good. At least the culverts are so good at what I call plausible deniability.

So that

00:14:44 Chikodi:

Plausible deniability is, you know, big one

00:14:47 Rebecca:

For you. When you try to tell people about it, they think. You know, well, it must’ve been inadvertent cause they’re so nice or there’s some way that they can kind of like make it seem like it wasn’t on purpose or it wasn’t them or. like a couple of weeks ago, I was telling somebody about it, like, well, they were like, oh, you went through that with a covert.

Oh my God, that’s awful. Like, what kinds of things were they doing? And I was like describing it. And even then when I was telling the person. That was the keynote at a seven figure women’s retreat. And I, and the woman was looking at me and she’s like, yeah. And, and like, and what else? Like what else?

00:15:35 Chikodi:

But you’re saying this person made me lose sleep.

This person made me feel like I was 10 years old being bullied again. And when you try to describe it, it’s like on the one hand, there’s this pandemic. And on the other hand, it’s like the only people who really have had the experience can, can relate. And yet you have 230,000 people watching a, a million and a half, views of your, your content.

So clearly in spite of the fact that you’re having the difficulty describing what’s going on. Even as someone who’s an attorney and a, you know, a public speaker, there is this phenomenon happening.

00:16:13 Rebecca:

The culverts are really good at being covert. For example, like maybe they’ll deliver a gift to somebody.

Right. And the narcissist will just be like, oh, I just sent a gift. Why is that so bad? I was just sending a gift, but the victim knows. What that means, but what they’re doing, what they’re trying to convey, you know what I’m saying?

00:16:42 Chikodi:

It’s a really, it’s a gift you wouldn’t want to get, or just as a gift that has

00:16:45 Rebecca:

No, I’m still trying.

I’m still controlling you. I’m digging under your skin. It’s like, but so they outside world,

00:16:58 Chikodi:

They got you presents, they got you

00:17:00 Rebecca:

Things, but to the outside world, What is the problem? I, the person sent a gift. What, what is that? You, you see what I’m saying? Like, but that’s why my YouTube audience knows, oh shit.

You know what I mean? So that’s what I’m saying. Like, but when, when you tell everybody else, it’s like, what is the problem with that? That’s what I mean.

00:17:24 Chikodi:

So you have a course, you have multiple courses. slay your negotiation. Do you want to talk about that? And then let’s talk, let’s talk about the business.

You know, there’s a, you said you were learning funnels, learning about YouTube, camera confidence, you know, all of this so much, so much goes into it, but clearly you can’t engage with every person at Costco. But there they’re saying you’ve transformed my life. So how did you, how did you take this transformation, this body of work, you know, your entire life’s journey and then how did you start turning that into a business?

And, and where are you at? Seven figure business. Congratulations. Yeah. Tell us about how you turn this into a seven-figure.

00:18:09 Rebecca:

So the funnel is pretty simple. First of all, you have to understand that YouTube is first and foremost, not social media. It is a search engine, and that’s what I tell people all the time.

It is not like Instagram or Facebook. You know, Instagram and Facebook, you put up a post and 2, 3, 4 days later, it’s gone. You know, nobody’s going to dig deep into whatever you posted, you know, a year ago or whatever, but you could put up a post on YouTube as. You know, a year later it’s still very relevant because if somebody puts in a, you know, how to negotiate with a narcissist and that video that I posted a year and a half ago could still pop up, could still be something that somebody watches.

If the tags are right, if the description is right, if the SEO is right, because the way Google. Does the searches, not only will the content show up whatever the articles are, whatever it is, they’ll show the videos and people like to watch video, because Google owns YouTube, right?

00:19:28 Chikodi:

It’s the second largest search engine in the world after Google itself.

Right?

00:19:32 Rebecca:

Correct. But not only that. Google will show you the videos. So, you know, you know, when you’ve searched for something on Google, the videos pop up. So not only do you see that my videos will show up. And as far as divorcing a narcissist says, I actually own the entire panel. if you, if you, searched divorcing in our CSS, I own the panel, right now, So

00:20:01 Chikodi:

That’s the search engine results page.

00:20:03 Rebecca:

Every single, every single result is mine right now. And was that organic? Totally organic. I’ve not paid for one single dollar.

00:20:14 Chikodi:

Wow. You, so you don’t have to advertise, to own the top search results.

00:20:19 Rebecca:

I haven’t, I haven’t spent $1 in advertising. That’s

00:20:22 Chikodi:

Fantastic. So if you were in practice, That would be a tremendous, top of funnel for you, but because you’re not actively an attorney, you’re still,

00:20:36 Rebecca:

I get paid because I get, I get a percentage of everything.

00:20:40 Chikodi:

Okay. So that seems like the better way to do it at this point. you don’t have to, you don’t have to open up the spaces. You just have to refer them. You get an origination fee. Is that just in Florida or, or elsewhere?

00:20:53 Rebecca:

Cause I’m only licensed in Florida. Fantastic.

00:20:56 Chikodi:

Okay. So this pandemic hiding in plain sight, you start making videos finally one catches on because you say how to negotiate with a narcissist.

What was it about that video? That because clearly you are, you’re making videos, so you’re in the creative mindset, but what was it about that video in particular? That, resonated with people. And then how did you turn that into the spark that, that caught fire for your.

00:21:25 Rebecca:

Well, I mean, I literally, and that video, if you watch it, I had no idea what the hell I was doing.

I mean, I turned on zoom. I knew I was like, I need to start doing videos. I’m going to just, and I didn’t, I was like, I’m not good at this. I don’t even want to do this, but I’m just going to try. I’m just going to try it. I’m going to force myself. It was like four o’clock in the afternoon. I didn’t even like.

Barely brushed my hair or anything. Nobody’s going to watch this, but I’m just gonna. Forced myself to try to just do it. And I D I didn’t think anybody was ever going to watch it. It was just me like practicing, you know? And so I thought I’m turning on zoom. I’m just going to talk into the camera. I’m just going to do this.

So I turned on zoom. I hit record. I talked into it and I hit upload on I D I didn’t even really barely know how to do it. I’m going to just hit upload. Do it and just to practice. So, and I didn’t know anything about how to write descriptions or I literally made a thumbnail on Canva and I really didn’t know what I was doing at that point.

That, that was that. So, I mean that, that was so rickety, but that’s what it was. And, and you know what, that really just proved. good point, honestly, and that is that people don’t care about the quality of the video so much. They just want good content. Honestly. So, I mean, obviously I’ve improved a lot since then, but you know, that, that was my,

That was, you know, that was then this is now. So, you know, just for the people out there who. It started. Like, that was how I got started. It was just me like forcing myself to just give it a try.

00:23:28 Chikodi:

Did you have a, like a, an output goal? Did you say I’m just going to do 20 of these or did you,

00:23:34 Rebecca:

And at the beginning, at the beginning it was just like, so scared to even try this.

And, you know, I, I just, I, I feel like I’m. Stupid. And you know, all the things that you always think when you’re trying out these things. Right. But I just thought I’m going to try. And, and I was like taking courses on click funnels, like Russell Brunson has all these like free content and whatever, because, you know, Russell, Brunson’s really smart because he, he knows if he gives away all this content, then you’ll use ClickFunnels.

You know, cause you gotta have some platform to deliver the content. So you might as well use click funnels, right? So he gives away the content. so I was taking all his courses to figure out how to do lead pages and, and how to make a course and how to do webinars and all that sort of stuff. And so that’s what I was doing.

And so I knew, okay, if I may. YouTube videos. I might as well have. lead page. So I created a lead page and I created a lead magnet, which is my crush, my negotiation, prep worksheet. And, I literally the original one

00:24:52 Chikodi:

Downloaded it, crushed my negotiation

00:24:54 Rebecca:

When my negotiation Dr.. Yeah, I mean the, the original one.

Something. I made myself now. I have, I, I had a designer pretty it up, but the original one I made myself, which was something that I kind of designed out of my book. You know, I had the book negotiate. Like you matter that Robert Shapiro. Wrote the forward for, and I kind of used some of the principles from there that, I mean, that’s the lead magnet and it’s been downloaded.

I have, I mean, this is a year and a half and I have. Almost 120,000 people on my

00:25:35 Chikodi:

That’s an amazing, yeah, that is really something. And so legal services are some of the most expensive professional services. So not only you’re helping people, but you’re helping people in a very lucrative market. How do you feel about

00:25:50 Rebecca:

That?

Well, that’s my point. I mean, and that’s why, I mean, I’m helping people get access to something that. I mean, normally to have paid me, I would have charged, you know, $25,000 retainer. I mean, and they’re getting access to me, which, you know, would have been way more money before.

00:26:12 Chikodi:

And so you might be taking less.

In, per person, but in aggregate, there’s no way that you could have 120,000 clients or even 1200 clients. Right.

00:26:24 Rebecca:

Right. But I feel like I’m helping people on a much greater scale and, you know, the way I look at it is, you know, I heard something once about people get paid to. extent that their impact, you know, that they have impact.

And I’m not saying this very well, but you know, in other words, the reason why entertainers get paid so well, or that athletes get paid so well is because they impact so many people. Right. And I feel like, you know, if I can impact. People on a great scale, like I can get paid, but I can also deliver great content and bring great value to people in a way that’s so much more accessible and so much more affordable, something that they would never, ever, ever have been able to have access

00:27:20 Chikodi:

To.

Well, first of all, the YouTube content, you know, there’s a community of people who understand what you’re going through. Here’s how to identify. Here’s what to do about it. And if you need more, here’s how to, here’s how to access more. So all of those are quite, revolutionary in my personal opinion.

00:27:41 Rebecca:

And now, by the way, I have a, a membership.

So now I have a $17 a month membership. And a $47 a month membership. So my, my $17 a month membership, my daughter, she just finished. She has a, a bachelor’s in psychology, a master’s in counseling and she just finished, advanced certifications in narcissist abuse, healing, congratulations to her. Yeah.

And so she runs a monthly support group for $17 a month. She also has like small groups for like $127 a month. But for $17 a month, you can access her monthly support group. I mean, that’s crazy inexpensive, you know, and to have access to somebody like her to have money mental health healing with, with her background.

So I feel like to have access to the mental health and emotional side. And then for 47 a month, you can have. I go live and do my ass, the attorney, anything, you know, so if you do, if you’re, especially, if you’re doing like the slate program or whatever, you can have access to me and, you know, do you know, have asked me questions or whatever in a smaller group setting.

So, so now I have the monthly memberships and things like that as well, which is all part of my. My community as well. And I’m also, getting ready to roll out, a couple of different certifications, which are going to be the, sleigh healing and recovery program certification. And also, next year, I’m going to be rolling out a, negotiation certification program also.

00:29:25 Chikodi:

Yeah.

00:29:26 Rebecca:

Well, once those coaches start getting graduated, then, those coaches will be available to coach people in our community. So, so it’s going to be incredible.

00:29:44 Chikodi:

So from, from your mom and her church, friends watching your YouTube videos, 20 views to 600 views to multiple courses, certification, subscription, community keynoting.

Talk about this business journey. How did, how did Rebecca’s young attorney become Rebecca? Creator extraordinary. And what kind of support also do you obviously, you’re not doing thumbnails on canvas anymore. So do you have a business coach? Do you have, like what kind of operations?

00:30:18 Rebecca:

Well, I’m actually, I was, I joined a mastermind and I was just at the mastermind this weekend and talking in my small groups and, and they were like, you need to hire a director of operations.

Stats.

Yeah, I probably do. Cause I’m still handling all the operations myself. I mean, this is only a year and a half. and so it’s kind of like, boom exploded. And you know, I now have a literary agent. I’m pitching my book to, you know, agents and I’m talking to, you know, people about some other projects and things like that.

And I thought, and so I’m, it’s like me as a brand. And then I’m also running all the operations myself and I have, you know, a bunch of VA’s who are responding to all of my, as you can imagine, I have literally hundreds of emails and DMS a day hundreds, and we are not keeping up, and the tech side.

Huge. And so I have one CTO, but I also have a team in Pakistan that is part of my tech side as well, who are great. They’re great. But you know, keeping up with the growth in. Plus I do a lot of content. I do five videos a day. And so I have a T a video editing team, and Puerto Rico who are also fantastic.

So it’s, it’s pretty intense.

00:32:00 Chikodi:

We need to get a design team in Portugal. So you have all the P countries in the Philippines. Okay. So you have multiple teams. I had no idea. You’re making five videos a day. And why are you making five videos a day, five a week or five a week. Okay. Got to keep that a YouTube algorithm of fed it’s a hungry, hungry beast.

You make a lot of videos lately about like, Megan Markle, Brian laundry and Gabby Potito. And then you have specific domain expertise. How much of that is personal interest in domain expertise versus understanding the algorithmic nature of.

00:32:39 Rebecca:

Yeah. So as part of the algorithm, you do want to do, like a certain amount of what we call evergreen content, which is your main content that your viewers main content.

And then you want to do a certain amount of kind of viral what we call viral content, which is not just sorta like the trend trending, you know, but not, you don’t always do trending, but it’s like if you see something. Might be interesting. Good. You know, on topic for the trends, you know, you don’t always pick the trends, but, you

00:33:15 Chikodi:

Know yeah.

Because, by the time this video actually goes live, people won’t even remember the Gabby potato laundry thing. This is only going to be in a

00:33:23 Rebecca:

Month. Wow. Right. So, you know, like I, I thought about maybe doing something around the Alec Baldwin thing, and then I thought now maybe.

00:33:32 Chikodi:

And for people who’ve forgotten the Alec Baldwin thing.

By the time this comes up, he was on set and had a loaded weapon that ended up being loaded with real munition and killed, killed two people, an accident, one and shot a second person. But that’s how fast this whole thing moves, which is why evergreen content is so important. Right. Something that people can come back to two or three years in the future is really

00:33:56 Rebecca:

Right.

And then, and then depth content is also important, you know, like where you’re kind of like feeling like you’re kind of almost having like coffee with your viewers where you’re at, you know, like I talk something about like, you know, my own story of bullying. Like I’ve talked about that and you know, where you kind of being a little bit more intimate with your.

Your own viewers. you know, like I did when recently about why I love my haters. Just, you know, like more like, let your haters be your fuel.

00:34:30 Chikodi:

Nice. Very nice. Okay. So you have an operations team. We have multiple operations teams. You have one CTA. You’re being urged to hire a director of a business operations.

You’re at seven figures in a, it’s not like this was an overnight sensation. This was an overnight sensation, 20 plus years in the making your entire body of work. Just hitting, hitting the zeitgeists at the right, you know, the right, right person. Right. So, can we talk about your payroll? You know, like if it’s not, if not in specific numbers, like how many people are you, how many people are you employing or how many, you know, how many teams,

00:35:13 Rebecca:

Well, I mean, it’s kind of all over in a way because I’ve got like the VA’s, well, I mean, I call them VAs, but you know, I have like these customer service people who are responding to, You know, like tickets, you know, cause I have people who are responding to emails who are also responding to, like you said, I have like Zen desk, everything goes into Zendesk to great, great tool.

So I have everything going to Zendesk. And then I have people who respond, to everything there that’s on the

00:35:48 Chikodi:

Inbound, but then you also do a fair amount of daily email market.

00:35:52 Rebecca:

Yeah. So the emails go out, from active campaign and, you know, which is our CRM and which is customer relations management.

But that’s the tool active campaign is great because it’s a very smart tool in the sense that like, it’ll be, it, it can tell, like if somebody has already purchased a program, for example, then it won’t continue to say. Emails to that particular person. The problem is though that people will they’ll sign up for a program with a different email or something.

And then they’re like, oh, how come I’m still getting, you know, emails? You know, it’s like, well, because you’re signed. On a different email, but so it’s not perfect, but,

00:36:43 Chikodi:

And how many email subscribers do you have from 230,000 YouTube subscribers?

00:36:47 Rebecca:

Almost 120,000. Wow. That’s prolific. Yeah. Now it’s, it grows pretty quickly.

And then I do have a Facebook group, which has 70 something thousand in that as well. that grows pretty quickly as, but

00:37:07 Chikodi:

Yeah, the value of one email subscriber, as opposed to a YouTube subscriber or a Facebook group member, you know, it’s like, It’s just exponentially more

00:37:17 Rebecca:

Valuable. Well, they, email subscribers are very valuable because you know, you own, you know, YouTube could go away tomorrow or whatever, you know, but your email list, of course you own that.

Right. It’s what Russell Brunson calls like traffic you control. Let’s see. So then I have, you know, my video editing team. You know, my CTO, I have, you know, I work with my daughter who she helps with all of the coaching and stuff, but she also helps with operations. Gosh, you know, it’s hard to remember all the different people.

Like I’ll get off the call here and I’ll be like, oh, I didn’t mention this, but I have the team in Pakistan. And you

00:37:56 Chikodi:

Know, if you didn’t get mentioned, you’re still appreciated. A lot of people should be a, I keep track of

00:38:04 Rebecca:

Exactly. Exactly. Yeah. No, the podcast editing team. Yeah. So, yeah.

00:38:11 Chikodi:

I imagine that your experience working in a firm probably helped you with the different components of a multifaceted business.

00:38:18 Rebecca:

Yeah, for sure. And then of course there is my law firm, which thank goodness for them too. So you

00:38:24 Chikodi:

Have. Taken this moment, both in understanding how narcissism affects people and then, you know, the marketing and the community building that is YouTube and algorithmic content. So I’m turning that into a seven figure business.

What’s the next iteration?

00:38:45 Rebecca:

Oh, gosh, I have so many different things, in the fire right now. Some things I can’t even talk about, but one thing I can talk about is that, I did, create a nonprofit with Lindsay Snyder who owns she’s the owner of in and out, the burger company. So we co-founded slay legal aid foundation, which.

Going to be providing legal aid to people who need it. So for anybody who needs legal aid in a divorce situation, or, veterans or people who need it for their homes or human trafficking, or, you know, just anybody who needs legal aid. so we are, we’re actually actively looking for an executive director.

Right now, who can head it up for us and get that thing up and running and going. And we’re in the process of forming a board for it right now, and super, super excited Lindsay. And I actually just filmed the promotional video. We’re in the process of getting that edited right now. So we’re really excited about that.

00:39:56 Chikodi:

That’s amazing. Okay. So you have a million. Really exciting things going on. And I get excited hearing about the different things that you are germinating or growing. How do you balance all of the needs of the business with being a human? How do you ground yourself in the midst of all of this so that you’re not overwhelmed by everything you’re capable of and everything that that needs you to take.

00:40:22 Rebecca:

You know, my husband and I live close to the beach here in Manhattan beach. We walk on the beach pretty much every night and, we walk our dog and, you know, I just, I love spending time near the ocean, you know, and being with friends, being with my kids. I honestly, I love my work. I love what I do. I, I definitely.

Did not love litigating did not love being in the midst of people fighting all the time. I love the fact that my previous life allowed me the experience to do what I’m doing now. but I, I always say that I, I used to hate 80% of my day, and now I love 80% of my day. I actually love what I’m doing. I think it’s fun.

I love creating. And I love talking to people like you and I love hearing people’s stories of, of their transformations. I’ve actually started interviewing a lot of the people who’ve been transformed by my work, and I’m so inspired. By that I’m so inspired by that it’s like moves me to tears sometimes.

I don’t know. It doesn’t even really feel like work. A lot of times. I love being, you know, doing some of these masterminds and I love being with other people who are up to really, really cool things. That’s really energizes me and inspires me. So I don’t know. I think that I’m loving what I’m doing. I’m loving my life.

00:41:57 Chikodi:

Fantastic. Okay. So then it doesn’t really feel like work.

00:42:00 Rebecca:

Exactly.

00:42:01 Chikodi:

Well, congratulations. You know, that is, that is the ultimate accomplishment is not even the financial windfall, but just being able to be so engaged and find that balance. So I’m very happy to hear that. And I think that a lot of the people who are, you know, creators who are, who are benefiting from our conversation about the business, I’m sure they’ll, they’ll love to hear that as well.

Exactly. What is the hardest wall to break through right now in terms of running this.

00:42:30 Rebecca:

I would say the hardest wall is, you know, just making sure that I have the right team in place, making sure that I have the right people letting go of every aspect of it. You know? I mean, I know for me, you know, when, when they were saying to me this weekend in this mastermind, like, oh, you need to not be reading every slack message.

Do you need to not be engaged in every part of it? You need. Find the right person and then let go of it. And I’m thinking, yeah, I don’t know about that.

That’s so hard for me, you know, even this morning, an email went out. to my list and somebody responded, cause I read a lot of the messages and I saw like one of the videos wasn’t working. And so I was like texting my CTO. Like one of the videos isn’t working, like, do I need to jump in and like fix it?

And he’s like, no, you need to get on your bike as I will fix it. And you know, like I like to know what’s happening in my business. And I think it’s hard for me to. Not micromanage. I think that that is probably the hardest part for me. Cause I, I like to know what’s happening and I think that, well,

00:43:47 Chikodi:

If you were an attorney, right, if you didn’t know what was going on, then something procedural could derail the whole case.

00:43:54 Rebecca:

Well, and that’s what was always happening with me, you know, with my farm. It’s like the minute I was sitting in trial, I would be like looking at my phone and I would see that one of my associates filed, some document is something was like seriously wrong with the document. And I’d be like, oh, the minute I’m sitting in trial and something gets filed and I haven’t looked at.

It’s totally wrong. You know, that’s probably going to be the hardest part for me, because if I want to build, you know, like a hundred million dollar company, you know, there’s no way that I could be micromanaging every aspect of it. You know, there’s no way that Tony Robbins with a billion dollar company.

No. Every aspect of what’s going on of every piece of it, you know, he’s definitely got COO’s of different divisions of his company or whatever that are very good at what they do. I think that’s probably going to be the biggest challenge for me is letting go of that, like hiring the right people and then trusting

00:44:56 Chikodi:

Them.

Running a a hundred million dollar business. What is the overarching transformation? That is a a hundred million dollar business from a, from a seven figure business today.

00:45:09 Rebecca:

What is the overarching transformation? I mean, to me, you know, impacting the world so that people feel, free. You know, I want the overarching transformation for me is that I took my pain and turned it into purpose and helped people break free from toxic relationships.

And. You know, really the real, real overarching thing is not just becoming a person of the help people with narcissist, but really a thought leader overall, you know, I mean in negotiation thought leader, but a thought leader, overall, a person who stands for, you know, that you can, you can stand in your power that, you know, That I am a person who is represents.

You know, power. I am a person of power and that when people are with me, they feel, feel empowered. And not that

00:46:11 Chikodi:

You need any other projects, but just cataloging your journey to becoming a a hundred million dollar creator would be really fascinating and inspiring as well.

00:46:20 Rebecca:

Yeah. You know, from, from being a single mom with, you know, a college dropout to two that, you know, and that I represent that, that you can do that.

Yeah.

00:46:33 Chikodi:

And, you know, mixed race, in, in this country. So many, so many intersections of just fascinating life stories that, that reach out to so many people, so

00:46:45 Rebecca:

Mixed race and. Yearbook. I pulled it out because I was like looking for something else. I pulled it out. Cause I wanted to show my husband because I knew I had remembered this.

I looked for this page and I said, I I’m pretty sure that this is the yearbook. And I found the page and right on the yearbook, it was just, this girl had read. and it sure didn’t even mean it like anything, like she was like, allegedly like sorta like my friend or whatever, and right on the page, it says, Hey, I’ve been meaning to ask you this all year, but, are you, or do you have some kind of chink blood in you?

I’m pretty sure. Like you must have some kind of chink blood in you, but anyway, you know, it’s been great being a friend, have a good summer. She writes this like literally right in my yearbook. Yeah. And I’m like thinking, oh yeah, that’s nice. Like to go from, from that to, you know, where I am today. I w I want to be representing a powerful expression of what’s possible and

00:47:52 Chikodi:

You are, and you are, and it’s very inspiring.

So, a 20 year old single mother with three kids, college dropout, to a $100 million creator. That is quite a journey, and it continues, but it’s possible. Wow.

Well, Rebecca, thank you so much. I feel like we could have multiple interviews just along the way, but I’m really, really greatful for your time. For the impact that you’re creating for so many people. For really shining a light on an epidemic of not just poor behavior, but it was just really just toxic behavior that is really costing people their lives, and costing people thousands of dollars. Not just thousands of dollars, but just costing people a fortune, both in energy and in money. And for creating a community where people can connect with one another to overcome.

Also, thank you for sharing your creator journey, for talking about the different operational elements of what you’re doing to make sure that the content gets out five days a week, and that you can participate, and really triage.

So, I just took a lot away from this conversation, and I’m sure that this is going to be really popular on the show. Thank you very much.

Before we go, there’s obviously lots of places where people can find you, but where should people go to learn more.

00:49:15 Rebecca:

First of all, they definitely have to get my free “Crush My Negotiation” worksheet, at WinMyNegotiation.com. They can subscribe to my channel on YouTube. For sure, they can find me there, and Instagram is @RebeccaZung, as well. Obviously on Facebook they can join my Facebook group if they’d like, which is Narcissist Negotiators, with Rebecca Zung. They can definitely find me there, as well.

00:49:49 Chikodi:

If you look on Google for narcissism...

00:49:52 Rebecca:

You’ll definitely find me.

00:49:55 Chikodi:

That is pretty amazing. Coinbase, when they got to the top of the Google search results for Bitcoin, that’s when they became a multi-billion dollar company. So, and that was organic, as well.

00:50:07 Rebecca:

I just started buying some stuff on Coinbase myself.

I have a very little, teeny bit.

00:50:16 Chikodi:

That’d be a fun conversation for another day.

Rebecca, thank you so much. Again, Rebecca’s on WinMyNegotiation.com for the worksheet, and check her out on YouTube and Instagram. If you go into Google and search for narcissism, you’ll also find her, and it looks like there’s gonna be a lot more places to interact with Rebecca in the future.

So Rebecca, thank you so much. You’re welcome back at anytime.

00:50:40 Rebecca:

Thank you so much for having me.