How to Get More Views on TikTok: Use These 9 Hacks

July 21, 2022
How to get more views on TikTok: person taking a photo of another person using their phone

Learning how to get more views on TikTok doesn’t have to be difficult. To get started, know your audience and be consistent. Follow these tips for optimizing your content.

You’re churning out fresh content on TikTok, and you’re following the latest posting trends. Try as you might, though, it seems like your videos aren’t getting the traction you want. 

TikTokers with less than 5,000 followers get an average of 735 views per video — while mega-influencers with over 1 million followers average well over 550,000 views. 

Creators put their heart and soul into TikTok — so shouldn’t you get more views for your hard work? 

Whether you’re currently getting zero views or you just want more eyeballs on your content, there are plenty of ways to boost viewership. Learn why views are so important for TikTok creators and our nine pro tips on how to get more views on TikTok.b

Why Should I Want More TikTok Views? 

While views are good for the ego, they have a lot of tangible benefits for creators, including:

  • Unlocking the Creator Fund: TikTok’s Creator Fund pays influencers like you to create amazing content. But you need at least 100,000 views in the last 30 days to qualify for their Creator Fund, which is why views are so important.
  • Mastering the TikTok algorithm: TikTok considers user behavior as one of its most important metrics. Likes, shares, and completion rates will tell the TikTok algorithm that you’re making awesome content. By generating more views, your videos are more likely to show up on viewers’ For You Page (FYP), where more people can discover your content.
  • Reaching more people: TikTok views are a snowball effect. You might start small with a few, but once you get them, TikTok will start pushing your content to more people. Sure, you still need to create awesome content every time, but it’s much easier to get more views once you’re on a roll.

How to Get More Views on TikTok — 9 Proven Hacks

How to get more views on TikTok: person taking a photo using their phone

Let’s get this out of the way first: You can’t buy TikTok views from bots. You have to earn views organically, but that’s easier said than done. Get started with these hacks for how to get more views on TikTok.

1. Define Your Target Audience

Who are you making TikToks for? Your message isn’t for everyone, so define what specific type of person you’re targeting. 

In other words, what niche is your target audience? Are they into comedy, crafting, gardening, or music? Know the people you’re speaking to and what they want to see on the platform. 

If you aren’t sure, visit a handful of your followers’ profiles to check out their likes, comments, or favorites. 

This should give you a good idea of how your TikTok followers use the platform and the types of content they want to see.

2. Post Consistently

On a fast-paced social media platform like TikTok, you need to post daily. Yes, daily. Ideally, multiple times a day, but once per day is a good start. 

This is because it’s harder for old content to show up on the FYP. By producing high-quality content regularly, you’re increasing your chances of showing up on the FYP and scoring more views.

3. Add a Link to Your TikTok Bio

Curious about how to get more views on TikTok? Cross-promotion and linking are key. 

Let your followers on Instagram and YouTube know about your TikTok. If they already love your content and use TikTok anyway, there’s a good chance they’ll follow you and boost your TikTok views. 

You can also increase the number of views on your content by adding a link to your bio. The platform lets you link your Instagram and YouTube accounts to TikTok already, but your link in bio can do a lot of heavy lifting, too. 

Instead of agonizing over which link to feature in your bio, try Hype. With this link-in-bio tool, you can create a free Hypelink that features all of your favorite content and products. Link to your top-performing or directly embed your latest TikToks for a boost.

4. Check Your Metrics

Did you know that TikTok Business Accounts have robust analytics? It’s free to convert a Personal TikTok Account to a Business Account. If you want to pop the hood and see how your content is performing, check out your Business analytics.

TikTok will share data on: 

  • Engagement rates
  • Video-sharing 
  • Video views

This is a great way to spot your top-performing content. Since the TikTok algorithm prioritizes rewatches, look for videos with high completion rates. From here, it’s time to do a little detective work. By understanding your best-performing content, you’ll be able to replicate it in future TikToks and earn more view counts.

Why did the TikTok do well? Did it follow a certain format, play to specific trends, or touch on a topic people really enjoyed? 

5. Use Trending Hashtags

Like Instagram, users find popular videos with trending hashtags. As a creator, you need to find and use trending hashtags to get more views on TikTok. 

If you want to use a few niche hashtags, go for it. But generally speaking, you want to use trending hashtags because they’re more likely to show up on the FYP. 

Of course, you need to make sure these hashtags are relevant to your content. If you spam people with irrelevant hashtags to get views, it’s going to be obvious that you’re gaming the system.

6. Keep It Short and Sweet

TikTok allows you to film videos that are up to 10 minutes long. But just because you can doesn’t mean you should. This is a short-form video platform, so the shorter the better.

In fact, the best-performing videos on TikTok are between 21 to 34 seconds. So, try to condense your message to boost your TikTok views. 

7. Optimizing Your Content

Person holding a smartphone

Content is still king. As a creator, you should always be trying to take your content to the next level.

That might mean optimizing your TikToks by: 

  • Following trends: Spot trending sounds, filters, and challenges by flipping to the Discover tab in TikTok. You’ll also learn about the latest trends if you’re a regular user of the platform. At any rate, don’t be afraid to follow this week’s trends — TikTok users live for fads.
  • Giving step-by-step tutorials: TikTok is the perfect platform for sharing simple crafts or recipes with your followers. Users will watch educational content over and over again to nail all of the steps, which is great if you want to learn how to get more views on TikTok.
  • Front-loading the juicy parts: Don’t make people wait 30 seconds to get to the good stuff. Get to the point within the first five seconds.

8. Don’t Forget the Captions

You can type them yourself or let TikTok generate them for you, but captions are a must for boosting views. In fact, adding captions can increase your TikTok views by a whopping 55.7%.

If you want to get even more traction out of your content, use search keywords in your captions. TikTok “reads” your captions to determine the subject matter, gather key information, and help the algorithm rank your video. You might need to script your videos to make that happen, but it’s worth the extra work to get more views.

TikTok only gives you 300 characters for captions, though, so keep your videos short and sweet.

9. Get Social

The purpose of social media is to connect with other people, right? Even if you’re a professional creator, you still need to socialize with other users and creators to boost your visibility on the platform. 

That might mean:

  • Engaging with your followers: Try to reply to as many comments as possible. This encourages people to revisit your videos to see the response, which will boost your views.
  • Commenting on other creators’ content: If the creators or their followers like what you say, they can tap your username, check out your TikTok profile, and start watching your content. Try to comment on high-profile influencers’ videos to get even more traffic.
  • Collaborating: Do a Duet, Stitch, or another type of collaboration with other influencers on TikTok. This brings more traffic and views to your account because you’re essentially sharing audiences. 

Transform Your TikTok Bio Into a View Magnet

If you love TikTok but the platform doesn’t seem to love you back, it can feel a little defeating at first. But with the right strategy, you can get consistent views on your TikToks. It comes down to understanding your audience, creating short and effective content, and engaging with other creators on the platform.

Check out the Hype blog to learn how to take your social media presence to the next level.