To make a compelling influencer media kit, use data that proves you can deliver results. Use this and a few more tips to create a professional-level media kit.

Influencer marketing is a growing industry, with studies showing that it can result in up to 11 times higher return on investment than other forms of digital marketing. For this reason, many businesses are turning to influencers to promote their products and services. 

As an influencer, this presents a great opportunity to grow your audience and monetize your content. One key component of success in the influencer industry is having a strong social media kit. 

In this article, we’ll provide tips and guidance on how to create an influencer media kit that helps you win brand deals.

What Is an Influencer Media Kit?

An influencer media kit is an influencer marketing tool that bloggers, social media influencers, and content creators can use to showcase themselves and the value they offer. Similar to a media kit or press kit, an influencer media kit can show brands the value of working with a content creator. Ultimately, it can help secure sponsorships or partnerships with brands.

An influencer media kit typically includes your contact information, information about your audience and reach, and the various ways you can work with brands. It should showcase previously successful sponsored posts, brand partnerships, and other forms of sponsored content. 

The Essential Elements of a Successful Influencer Media Kit

An influencer media kit is an important tool for social media influencers, as it helps potential clients and partners understand the value that the influencer can provide. 

Some key elements that should be in your influencer media kit are:

1. A Short Bio

In your short bio, highlight your unique selling points and evidence of your success and reach. It should also make it clear why partnering with you would be beneficial for a brand.

For example, a bio could include what industry you work in, your combined follower count across social media platforms, and what value you can provide to their audience (access to a highly engaged audience). 

2. Audience Demographics

By using the analytics tools on your social media accounts, gather data from your social media platforms to create an accurate picture of your audience. Provide detailed information about your audience, including their typical ages, genders, locations, and interests. This information can help brands understand the audience you can help them reach.

3. Reach and Engagement Rate

Include the total number of followers or subscribers on your social media accounts and your growth rate. For instance, what’s the average number of people you reach on a daily on a monthly basis, and at what rate does your audience grow?

Also, include the engagement rate on your various social media platforms. State the average number of likes, comments, and shares that your posts receive. 

How to Create an Influencer Media Kit That Stands Out

If you’re a nano influencer or micro-influencer just starting to pitch for potential brand sponsorships, start by using an influencer media kit template. A free design tool like Canva provides you with an array of templates and media kit examples to help you create an influencer media kit.

But remember, thousands of other creators have access to the same resources. Here are some tips for creating a unique and effective influencer media kit:

1. Take a data-driven approach. Provide concrete social proof. Show the total number of followers or subscribers you have and back up the numbers. Don’t just write out the numbers — show them (you can use third-party services like Social Blade). This gives you an advantage over those who submit just a rate card.
2. Create a content breakdown. Include examples of the types of content that you create, highlighting your brand voice and your approach to content. List details about how often you post, your typical format, and how your audience has responded.
3. Include testimonials. Include examples of successful collaborations or campaigns you’ve worked on, detailing the objectives and results. You can also use testimonials from a previous client or brand partner to showcase the value that you brought to their campaign.
4. Use a clear and easy-to-read format. Use images, graphs, and other visual elements to make the data more accessible and engaging. This makes it easier for brands to see the value that you can bring to their campaigns.
5. Align your media kit design with your personal brand. Use the same fonts, colors, and other design elements you use on your social media channels and other materials.

Position Your Brand for Success

It's important to have a convincing influencer media kit, but it's just as crucial to know your brand positioning. Even with an impressive document, you’ll only get paid what you're worth when you pitch your value to the right clients. You also want to continue promoting products your audience finds valuable.

Target brand deals for potential clients that already align with the type of content you create. For example, if you typically post about natural hair care, focus on pitching to companies related to your current content. A natural shampoo company will value your engagement with an audience who’s interested in their products. However, if you start including athletics-focused content, your audience might find you disingenuous, and the brand may not see sales from the partnership.

Consider Your Pricing

You should also know how to pitch the value you provide and how to charge for your services. Setting up a pricing structure that works well for you will prevent you from signing lowball offers. 

Research the rates that other influencers with similar audiences and levels of engagement are charging, and use this information to help inform your pricing structure. You can also consider any additional value that you can provide, such as access to your email list or the ability to collaborate with other influencers.

Then, create package deals and collaboration options for your various social media account features. For example, the brand might pay you a higher fee to promote them on your Instagram and TikTok account than they would for just a TikTok or Instagram deal. A product review or tutorial on YouTube may be worth more than a sponsored post on Instagram or TikTok.

Design a Winning Influencer Media Kit

A media kit can help convince potential partners, brands, and collaborators to work with you. It’s an essential marketing tool for social media influencers, providing potential clients and partners with information about the value you offer because of your relationship with an engaged audience. It helps to establish your credibility and value as an influencer and can make it easier to secure sponsored partnerships and other opportunities.  

To create an influencer media kit that gets results, include relevant metrics and compelling information about your audience, reach, engagement, and previous collaborations. You should also create a visually appealing brand document that’s easy to read and understand.

For more insights into building and monetizing your social media presence, visit the Hype blog.