NEW YORK, NY, Wednesday, December 7, 2022 — Pico, a multi-purpose marketing and payments platform that helps content creators turn their social media audience into a business, announced an expansion of its suite of services with the launch of its App Marketplace. This new hub will serve as a platform for users to subscribe to customized tools that help deepen their audience relationships and ultimately accelerate their business growth. Through Pico, creative entrepreneurs can supercharge audience engagement and conversion, process one-time and recurring payments and easily track audience analytics across digital platforms.
Pico’s new and updated app offerings include Monetization, Marketing Pro, Website Pro and Messages:
- Through the free Monetization app, entrepreneurs can connect their own Stripe account to easily create custom membership plans and virtual donation boxes, with proceeds and earnings deposited directly into their bank account.
- For $9/month, Marketing Pro enables entrepreneurs to create multiple Pico Pages instead of relying on a one-size-fits-all link-in-bio page. With Marketing Pro, small businesses can tailor their link-in-bio page on each social media platform to their respective audience and accurately track where new subscribers are coming from.
- Website Pro allows small businesses to add Pico to any custom website to show subscription popups, configure content paywalls and get advanced analytics on their traffic and content engagement. It’s free to start using Website Pro, with fees increasing over time based on the number of contacts in the creator’s Pico CRM.
- Pico’s new-and-improved Messages app allows content curators to communicate directly with their followers at scale in their most-used communication channel: text messaging. Every Pico user is eligible for 500 free messaging credits per month (enough for a short text message to reach more than 60 recipients), and paid plans for additional credits start at just $9/month.
“It’s still very much day one of the creator economy and the content-centric future of small business that it represents,” said Nick Chen, CEO and co-founder of Pico. “With the launch of our App Marketplace, we’re excited to see how entrepreneurs use these tools to turn their personal brand into a small business.”
Pico has seen rapid growth and success since its launch, especially as more consumers have embraced premium digital content since the onset of the COVID-19 pandemic. The number of creators using Pico has increased more than 10x since its link-in-bio feature was launched just one year ago, and the platform has helped creators earn more than $30M to date. The startup has plans to further expand its customer base in the new year, with even more innovative services to come.
About Pico
Pico is an all-in-one, verticalized SaaS platform giving entrepreneurs the tools and insights to turn their social media audience into a business. Founded in 2016 by Nick Chen and Jason Bade, the company is supporting the next generation of audience-driven marketing and commerce through its full suite of products and tools. For more information, visit trypico.com.
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